Spoiler Alert: This page details the whole game story and available endings. If you want to enjoy the game as intended then obviously don't read this.
The game's main story revolves around solving the crime of who stole Indie, the main character's, beard. Indie awakes one morning to find his beard stolen as he look in the bathroom mirror. His dog, Leo, discusses this situation and the two endeavor to embark on a quest to look for clues and find the perpetrator.
The current main story objective is always displayed in the main HUD. Completing this objective will unveil new clues and lead to a new main objective to pursue. Note that the main objective is not a quest, and in fact it may be required to complete one or more quests or quest chains in order to be able to move onto the next story objective.
It is up to the player to explore Beardsville and decide which quests to complete and which may progress the story. The quests themselves do not indicate if they are part of the main story line, or side quests.
The game takes place on a particular day of the year, the day before the annual beard festival. As the player unravels the mystery of who stole his beard, time will proceed until the next day, which puts the player at the annual beard festival. Here the mayor will present the festival, and during his speech the world will be sucked into a black hole. After this the player will find himself waking up in bed again, on the previous day. This groundhog day scenario will repeat until the full mystery is solved and the player figures out how to stop the end of the world event.
The first time the player enters the beard festival a cutscene will reveal the mayor handing a mysterious package to one of the characters, a physicist. This is the first clue of suspicion around the mayor and the larger plot. Subsequent clues will be found by completing the many side quest which involve helping the characters of the town in their daily affairs. Gaining their favor will cause them to reveal new, previously undisclosed dialog that enrich the background plot and the strange happenings in the town.
At home apartment this serves as tutorial. Upon completing this tutorial the objective is to look around the building for clues. Exploring the corridor gives you first NPC interaction, first quest and first battle. This leads to the objective to check out the lobby area.
In the lobby gaining access to the back office, by eliminating Dennis from the doorway, yields more video footage. The footage shows Natalie leaving in her car, and causes Leo to suggest we try to track down Natalie to discover what she had in her bag.
You cannot leave the apartment building until you find the lobby office video footage. Once you do, you will be given the objective to go to Amelia's house where you will look for Natalie's address to track her down.
The parking structure on the lower floor has Homeless Bob in it, who can also give you a side quest for finding him a warm blanket for sleeping at night. Also a mandatory quest for Amelia is given to collect some items either in the parking structure, or outside the main building if you leave by the street entrance.
The world is opened up and you are able to walk around Beardsville. At Amelia's house you can only gain access with the Anchor beard. The Anchor beard has to be stolen from the Museum exhibition. To acquire it you must create a distraction in the museum on the 2nd floor by breaking the fire alarm with the hammer. This will cause everyone to leave, and allow you time to collect it before you leave also. The hammer can be acquired from the restoration room by sneaking past the ticket booths. To get in the museum you also need 25 credits per ticket, so 50 credits for you and Leo. If you choose to get Leo in as a service dog he is free, thus costing you only 25 credits.
Once you have the Anchor and get inside Amelia's house you can look for Natalie's address. Amelia's diary is locked, and you have to figure out the code to get in. Once you figure out the code you acquire Natalie's address, which is in the outer suburbs. Going to Natalie's house there are two ways to enter. Through the front door, which requires you to have Friendly Mutton Chops beard, or a secret entrance hidden round the back which doesn't require any special beard. To get Friendly Mutton Chops you must fish it out of the lake in the park. This requires a fishing pole which you get from agreeing to find lake trout for Bill. Inside Natalie's another problem awaits, namely that Natalie appears to be missing. It seems she is hiding somewhere, and you must gain access to the garage to find her. This is done by playing the proper melody on the piano from the note found on the bed, which opens the locked garage door. Natalie emerges, and she confesses to stealing your beard and says she was forced to do it by an anonymous caller who said if she didn't they would not return her beard to her, which was stolen a week ago. Out of fear she took the beard and left it in the park at a designated area given by the caller in a sealed cardboard box. In preparation for the worst she also acquired a fake beard for herself in the meantime (in case hers was stolen), and now she gives it to you. This is the Ducktail beard which can get you into the Museum at night.
You decide to go to the Park to see if the box has been picked up, and Natalie agrees to meet you there when you arrive. If you are fast enough, you are hoping to collect it before the mysterious caller does. At the park the box appears to be gone. In search of a clue as to the whereabouts of the missing beard you must acquire video footage from the park administration office. This footage will reveal a car and a figure in the early hours collecting the box, and by zooming in on the picture you are able to identify the license plate of the car.
During this stage other maps will have quests you can do. The Stubble district is inaccessible due to the barricade. The University is accessible and Amelia will be inside working on her project, generally too busy to talk to you. The dorms will not be accessible, however. The park can be explored and some quests can be collected and completed.
Upon discovering the license plate clue, you discuss with Leo that City Hall will have vehicle records and you can learn who owns it. You head to City Hall. Inside City Hall is maze of bureaucratic annoyance, and to get the information you need involves a small chain events where you are passed from department to department. First, you go to the main window on the right to get a number, which tells you to return in 2 hours. In 2 hours you go for the appointment adn are told that owner records are kept on floor 2, talk to Landon. Landon tells you to go and give judge Axel some papers. Doing this you go back to Landon who then says he has the authorization slip and you need to go to Autumn on the other side of the building to get the actual information. Autumn sends you back to Ella who has the info after all. You learn the car is owned by Ezekiel Jones, a professor currently employeed at the University.
When you leave the city hall and walk down the steps, Amelia will call. A cut scene is triggered and Amelia says she got a distressed voicemail from Natalie and has since been unable to reach her. She knows Natalie stole your beard, and asks you to come to her house because she has something to discuss with you and it is safe there. Once you go to her house Amelia is there waiting, and through a cut scene we learn that she also had her beard stolen two weeks ago. She has been covering it up, and quickly acquired a fake Anchor beard to avoid suspicion. There is clearly something larger going on in Beardsville beyond the single theft of Indie's beard.
You head to the University and will find Professor Jones in the history department. Professor Jones confesses his involvement and claims that he just does an Uber in the evenings to make extra money and was paid to collect an unknown package (your beard) and then deliver it to a location in the Stubble District. You are able to now recover your stolen beard which he has in his drawer.
The trail is now dead. Even though you have your beard back, and even though you technically know who took it, you do not know the ultimate source behind this and the other beard thefts. Amelia had asked you to pick up her research papers from the Physics department before you left her house, and when you follow this quest line you learn that physics department requires a lot raw beard material to run it's intensive quantum simulation experiments. While exploring the University you discover many students and researchers have had their beards stolen also, expanding the investigation to a city wide conspiracy. Most victims suspect Stubble District residents, claiming they would steal their beards so that they get out of the Stubble District. To get to this point in the investigation you must discover at least 5 other characters who have had their beard stolen. This will trigger a cut scene encouraging you to return to Amelia's. When you return to Amelia's all clues are pointing to the Stubble District. It is agreed that you will go there as Leo, because you cannot go there yourself.
During this stage the Stubble District remains blocked.
Once in the Stubble District Leo is alone. Indie returns to Amelia's while Leo is put in charge of discovering more clues. It is agreed Leo will return when he has found out more useful information. Leo does not wear beards, and it is not necessary as all the Stubbler District residents only have stubble anyway.
You must talk to some of the Stubblers. After speaking to Jack he will offer to introduce you to Michael, in exchange for a tube of sunscreen. Get the sunscreen from the store. When Jack introduces you Michael tells you lots of production has been ramping up in the Frank's factory, but there is no way in. He suggests instead that you GPS track a truck leaving the facility. If you don't have a GPS device you call back home and tell Indie. This means you then must leave the Stubble District and go back to Amelia's and play again as Indie to acquire the GPS device. You will need to buy a GPS tracker from Hermad's. If you don't have enough money, you will need to earn it via quests or scavenging. Once you have the GPS you can go back to the district again as Leo. To place the GPS on the guarded truck you need to distract the guards. This is done by enlisting the kids at the skate park. They will only do it if you prove to them your skating skills. Then go back to the truck, and the kids will lure the guards away. Place the GPS tracker on the truck.
You will see it goes across the border to City Hall. You now track the truck to City Hall. Doing this will show the truck outside, and you discover inside lots of bottles of liquid. You are now caught, and taken back to the factory as prisoner.
Indie applies stubble and heads to Stubble district. He finds Leo in the warehouse. Now they must find a sample of the beard serum to use as evidence. After this Indie must go to the Mayor, and confront him. Upon eliciting a confession out of the Mayor, he reveals that he is selling the Shag to the Physics Department at the University. It appears the Mayor paid Frank to acquire raw beard material, which he accomplished by stealing beards from the citizens of Beardsville, and Frank used the funds to ramp up research in his beard serum facility to develop a beard serum for the people of the Stubble District. But the Mayor says they'll never prove it, and you are booted out.
Indie and Leo make the connection between the raw beard material and the physics department, and surmise that this is somehow related to the end of the world event and time loop they are stuck in. Investigation of the physics experiment lab will reveal the dubious nature of the experiment and confirm that indeed it is the reason this keeps happening. To avoid the end of the world event you have to prevent the next truckload of raw beard material from getting to the lab.
At the next beard festival Indie reveals this conspiracy and explains that the experiment is broken and should be shut down. Outraged at the Mayor the citizens support Indie and the physicists find an error in the experiment calculations, which prevents them from running a faulty experiment, thus stopping the time loop.